Every business wants to achieve the highest possible listing on Google. But using questionable techniques to boost your rankings can often end up backfiring. Violating Google’s Webmaster guidelines will result in penalties that reduce your website’s rankings or completely remove it.
Unnatural Links To Your Site
When Google detects unnatural links that have been artificially created by you or someone else on your website, it will penalize the unnatural links by devaluing them. In this case, Google says clean up the links if you can, but it shouldn’t hurt your website
Trivial Content On Your Website
Increasingly, Google algorithms put a premium on the quality of content. This means the content on your site must be relevant and valuable to readers. Thin or shallow content will be considered spam and treated accordingly.
Excessive use of Keywords
Use too many keywords now and the Google “refs” will throw the yellow flag and penalize your site. You can still use keywords multiple times on a page. Just make sure they make sense within the context of your message.
Invisible Text
Search engines are like accounting auditors – they want to see everything out in the open, with nothing hidden. This is true even with text that your readers may not want or need to see. You can hide text in different ways, such as making the font the same color as the background. Regardless of the technique, Google will consider it spam and may penalize your site accordingly.
Paid Links
Google’s rule on this one is crystal clear – no buying or selling links in a way that passes on search engine ranking credit. Paid links may seem like a cost-effective way to improve search rankings. But get caught doing it on Google and you’ll pay a heavy price
