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Started From the Bottom


The Challenge

Barbarian introduced several products for men’s grooming. The objective is to launch it nationwide and for the target audiences and gain market share by penetrating the new market.

The Idea

We started everything from scratch backed by strong research. A compelling commercial was developed to resonate with the audience at a more personal level and products were art directed for establishing a premium image in the market. As these were all organic handmade products.

The Results

A fully functional website was developed to entice and build a relationship with a targeted audience. We helped in generate more than 100,000 visits per month. We saw a conversion rate of 42% during the first quarter and more than 200% in ROI. More than 15,000 leads were collected through out the period as well.