GENERAL MOTORS OF CANADA
The Challenge
Capitalize on the South Asian and Chinese markets for the selected brands and nameplates in Greater Toronto Area. The objective is to increase brand awareness among the targeted audiences and top of that increase test drive sessions by driving online traffic to offline and gathering inbound leads at dealerships.
The Idea
There is a spike in the consumption of various digital media throughout the audiences. Different markets have a different styles of consuming digital media via different sources. We identified the best engaging source of digital media for the targeted audiences so conversions and leads will be higher. We gathered this audience data and targeted & retargeted them via several funnel ad propositions.
The Results
The idea helps in generated more than expected traffic to the nameplate landing pages, leads submissions, and drove better conversions compared to the similar competitor’s nameplates.
