Qplus Home, a leading provider of lighting solutions, set out to ignite their online sales across their e-commerce platform, Amazon storefront, and third-party partner websites—focusing on expanding their presence in the USA and Canada. The campaign was designed not only to drive product sales but also to generate qualified leads, execute promotional strategies, and craft compelling visuals that would highlight Qplus Home’s value proposition in a highly competitive market. Daily social media management also played a pivotal role in maintaining consistent engagement with their customer base and promoting ongoing offers.
To meet these ambitious goals, Dark Square delivered a comprehensive strategy and execution plan. This included website development, social media management, and end-to-end creative concept development to elevate the brand’s digital experience. The team crafted persuasive content and precisely positioned the brand in the lighting sector through compelling messaging. A commercial and product photoshoot brought visual clarity and appeal, while public relations efforts helped expand brand reach. Paid media execution was handled with a robust multichannel approach, including programmatic advertising, DV360, lead generation campaigns across social platforms, Google Ads for both brand and conversion objectives, and immersive YouTube InStream video ads. Additionally, Dark Square implemented advanced tools such as footfall attribution, geo-fencing, CTA tracking, goal completions, and a customer attribution model—while also establishing online and offline event tracking and a high-conversion landing page to support the entire lead funnel.
The results were powerful. The campaign reached over 5 million people and saw interaction rates soar above 41%. With over 900,000 page views and an average time on site of 1 minute and 29 seconds, user engagement was strong. Online orders increased by 20% daily, and cart abandonment rates dropped by an impressive 33%. Overall sales volume grew by 16%, while the average transaction value rose by 9%, confirming the effectiveness of the integrated sales and marketing approach.
On social platforms, Qplus Home reached 2.5 million users and achieved an engagement rate of 27%. The YouTube campaign also saw excellent performance with over 900,000 video views—96.21% of viewers watched at least 25% of the video, 94.18% reached the halfway mark, 92.55% viewed 75%, and 90.18% completed the video entirely. Most impressively, all of this was achieved while keeping the average CPM 4% below the industry benchmark.
Dark Square’s full-service delivery—from content and visuals to precise performance tracking—helped Qplus Home light up the digital space, elevate brand visibility, and generate meaningful sales growth in two of the most competitive North American markets.
