To elevate brand awareness and generate qualified leads among South Asians living in Canada, Dark Square agency executed a high-impact campaign to promote the upcoming GMC Denali vehicle line-up. The campaign’s core objective was not only to build recognition but also to drive offline dealership traffic, increasing test drives and customer interaction. Executed across all campaign tiers—corporate (tier-1), dealers association (tier-2), and individual dealers (tier-3)—the strategy was comprehensive and data-driven. Dark Square delivered a robust marketing stack, including programmatic ads, DV360 campaigns, social media lead generation ads, Google brand and lead generation ads, and YouTube in-stream video ads. To ensure a seamless bridge between digital engagement and physical dealership visits, the agency integrated advanced tools such as foot attribution for online-to-offline tracking, geo-fencing, call-to-action tracking, goal completion analysis, a full-funnel customer attribution model, and both online and offline performance tracking, including events tracking and a custom landing page. The campaign reached over 4 million individuals, generating a 14% interaction rate. The landing page attracted over 900,000 views, with users spending an average of 52 seconds per session. More than 5,000 leads were generated, over 1,200 test drives were scheduled, and 500 conversions were achieved. Social engagement metrics were strong, with over 2 million users reached and an impressive engagement rate of 18%. YouTube in-stream ad performance was equally noteworthy, with 25% video plays reaching 97.22%, 50% at 94.49%, 75% at 92.84%, and a full 100% completion rate standing strong at 91.52%. All of this was accomplished with a cost-effective approach, achieving an average CPM that was 11.85% lower than the industry average—delivering both impactful results and outstanding value for the GMC Denali brand.