To boost brand visibility and drive measurable dealership engagement, Subaru collaborated with Dark Square agency on a focused monthly campaign targeting high-intent automotive consumers. The core objectives were clear—enhance brand awareness, increase footfall to dealerships, generate more test drive sign-ups, and ultimately convert more leads into actual vehicle sales. Dark Square implemented a precise digital strategy anchored in performance marketing. The campaign included Google Ads for both lead generation and brand awareness, paired with a range of advanced tools such as foot attribution to bridge the gap between online interactions and offline dealership visits, geo-fencing for precise targeting, call-to-action tracking, goal completion measurement, and a data-backed customer attribution model. A structured sales funnel was designed with integrated online and offline tracking, event monitoring, and a dedicated landing page to ensure seamless user journeys and conversion capture. Over the course of the month, the campaign reached more than 400,000+ potential customers, achieving a solid 15% interaction rate. The campaign landing page generated over 100,000+ page views, with an average time on site of 57 seconds. Lead generation hit 5,000+, while over 100+ test drives were scheduled, resulting in 15+ confirmed sales conversions. On social media, the campaign reached over 200,000+ users and maintained an engagement rate of 12%, demonstrating strong interest in the brand. Despite the high-quality traffic and lead volume, the campaign was cost-effective—delivering results at an average CPM 3% below industry benchmarks. With this agile, monthly approach, Subaru not only maintained a strong digital presence but effectively transformed awareness into real-world dealership action and sales momentum.