In a strategic collaboration for GM – Chevrolet, Dark Square agency executed a high-impact campaign aimed at increasing brand awareness and generating leads among South Asians living in Canada, specifically promoting the Trailblazer and Equinox nameplates. The campaign also aimed to drive more offline traffic to dealerships, increasing test drives and customer engagement across three tiers—corporate (tier-1), dealers association (tier-2), and individual dealers (tier-3). To achieve these objectives, Dark Square deployed a full-stack digital strategy that included programmatic ads, DV360 campaigns, social media lead generation ads, Google lead gen and brand ads, and YouTube in-stream video ads. The agency also implemented advanced tracking solutions such as foot attribution to measure online-to-offline effectiveness, geo-fencing, call-to-action tracking, goal completion hand-offs & rates, a comprehensive customer attribution model, and a well-defined sales funnel with both online and offline tracking, including events tracking and a dedicated landing page. The results were outstanding. The campaign reached over 5 million impressions, generating an impressive 26% interaction rate. The website saw over 1 million page views, with an average time spent on page reaching 1 minute and 30 seconds. More than 20,000 qualified leads were generated, leading to over 5,000 test drives and 2,000 conversions. On the social front, the campaign achieved a reach of more than 2 million and maintained a strong 12% engagement rate. YouTube in-stream ads delivered exceptional performance, with 25% video plays at 99.27%, 50% plays at 98.45%, 75% plays at 96.73%, and full 100% plays at a remarkable 92.69%. All of this was delivered at an average CPM that was 20% below the industry average, making the campaign not only impactful but also highly cost-effective.